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#7: NJ Falk, Managing Partner at Athletic Propulsion Labs on Mentorship, Changing Career Paths and Following Your Passion

Olga Garin

NJ Falk is a multiple Webby, Davey, and Communicator award-winning creative and serial entrepreneur focused on emerging luxury, fashion, lifestyle and direct-to-consumer brands.

Falk’s current roles are as the Managing Partner of Athletic Propulsion Labs (APL), the women’s and men’s luxury performance athletic footwear brand and as a Co-Founder & Chief Mentorpreneur™ (a term she trademarked) at The Forward Female which is a consulting and creative agency for female entrepreneurs. As an e-commerce pioneer and expert, Falk also juggles her roles as an angel investor, mentor and strategic advisor for female-focused luxury and consumer brands including 11 Honoré, Starface, Bumo Work, Artha, Modern Picnic, DeMarson, The FLOORR, Mr. Feelgood and The Bunker.

Falk’s deep involvement in the fashion world and the creative community includes being a member of the Vogue Vanguard, a brand ambassador for Net-A-Porter and Italist, a member of the IAVA (International Academy of Visual Arts), an Executive Member of the IADAS (International Academy of Digital Arts and Sciences) as well as a judge for the past ten years, The Female Founder Collective and a Board Member of the NYU Stern School of Business Luxury and Fashion Council. Falk was recently named a winner of YOTPO’s Amazing Women In Ecommerce in the Leader Category and a Cupshe Women Making Waves and has also been named a “Style Icon” by Louis Vuitton, one of LA’s “Leading Ladies Of Style” by Angeleno Magazine, is the muse of famed jeweler Martin Katz, and a Gala Chair for the Women’s Cancer Research Foundation (WCRF).

Falk uses her prior positions at American Express, MGM, Universal Studios, and The Wedding Channel as well as the Founder and Creative Director of her former award-winning branding, advertising and digital agency, The UXB, and her Webby award-winning blog The Blonde And The Brunette to share unique perspectives on challenges women face in their business and personal lives. Until very recently Falk was an on-going Forbes Contributor with her column which shared highly practical and actionable business and lifestyle advice and is continuing the same focus with her new NJ & Ondre podcast which is scheduled to launch shortly. She does it all with a bit of élan and a steady stream of lattes. @njfalk

We discuss with NJ the importance of mentorship in the path to success, being receptive to all opportunities and address the difficult decision of changing a career path. Listen in to NJ expertly discuss the makings of a leader and the hunger for knowledge that lead her to the heights of her career, all the while offering invaluable pearls of wisdom to anyone listening, no matter their expertise or experience.

Listen to this episode on Spotify, Apple Podcasts, Google Podcasts, Amazon Music and YouTube.


About The StrutFit Show:

The StrutFit Show shares the same vision as our company: to bring retail into the future! Every episode, our CEO, Ang Nayyar will be joined by a guest who is leading or innovating in some part of the retail spectrum- from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.

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