The Top 10 Most Sustainable Footwear Brands
trutFit and eTail combined forces to research and rank the Top 10 most sustainable footwear brands across five categories: people, planet, material, transparency, and innovation.

StrutFit helps every shopper find the right product, get answers, try it on, and choose the correct size — the service a store gives in person, now online.


Her photoYour catalogue, on herA relaxed satin shirt with a soft point collar and a fluid drape.
Complete the lookMach 6 $155.00View in 3D
Give your store a personal assistant.
StrutFit helps every shopper find the right product, get answers, try it on, and choose the correct size — the service a store gives in person, now online.



Her photoYour catalogue, on herA relaxed satin shirt with a soft point collar and a fluid drape.
Complete the lookMach 6 $155.00View in 3D
Transform your store into a place shoppers feel confident.
On the surface, a great chat assistant - it recommends, answers and tracks orders. Underneath, it's plugged into StrutFit's sizing, try-on and support engines, so it settles the questions other chatbots can only talk around. See what that unlocks.



One photo puts your whole catalogue on the shopper - apparel renders on their body with correct drape and layering, footwear on their feet, generated photo-realistically. It's the fitting room, on the product page.

Shoppers tell us their usual size, or the size they take in another brand, and answer a couple of questions about width. Or they scan their feet in 30 seconds with a phone camera. Either way they get a size calibrated to the exact product in front of them.


We build a true-to-life 3D model of each shoe and deliver it on your product page. Shoppers spin it from every angle, switch colourways, then step into live camera AR to see it on their own feet - no app to install.


Fix your biggest problem first and prove it on your own traffic. Adding the next product is a switch, not a project.
Same script tag · same shopper data · switch on any time
Our consumers are loving having a dynamic and personalised sizing solution which we have seen in reviews and testimonials. From a commercial point of view, we have reduced our returns rates on sizing across all brands in EMEA since partnering with StrutFit.
Plugs into any commerce platform. SDKs for native integrations. Live in days, not months.

trutFit and eTail combined forces to research and rank the Top 10 most sustainable footwear brands across five categories: people, planet, material, transparency, and innovation.
Localization, digital innovation, and the future of online fit - what brands get wrong, and where the next decade goes.