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#10: Thibault Marion de Procé - Understanding AR & Virtual Try-On from the company working with Adidas, Crocs, and On Running

Thibault Marion de Procé⁠ is Co-Founder & CPO at ⁠Vyking⁠. Vyking is the leader in 3D & virtual try-on technology for the fashion industry, working with companies like Adidas, Crocs, Under Armour, On Running, and more. It has created an end-to-end platform allowing fashion retailers to seamlessly create, scale and track 3D & AR shopping experiences both online and in-store.

Being totally cross-platform, Vyking’s technology can be integrated inside any mobile app (iOS & Android), WeChat, website or store. Their solutions are fully scalable, allowing manufacturers and retailers to roll out thousands of products for virtual try-on.

We start from the beginning with Thibault. How did Vyking get started? What is AR vs VR? How do you create 3D assets? How easy is it to scale the solution to all your products? Why do you need AR in store? And so much more!

Listen to this episode on Spotify, Apple, and other platforms.


About The StrutFit Show:  

The StrutFit Show highlights the innovations happening and shares knowledge from influential figures in the retail industry. Every episode, our CEO, Ang Nayyar will be joined by a  guest who is leading or innovating in some part of the retail spectrum-  from design, to manufacturing, to marketing, and even to sales. We'll discuss trends, learnings, and ideas, and really try to figure out what the top performers in your field are doing. Along the way, we'll discover some lessons you can apply to your own career, and hopefully even have some fun.  

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