Insights & trends for
retail innovation.
Field notes on fit, try-on, and product discovery - from the team building the fitting room for footwear & apparel ecommerce.
Industry Report: Top 10 Most Sustainable Footwear Brands
StrutFit and eTail combined forces to research and discover the Top 10 most sustainable footwear brands across 5 main categories: people, planet, material, transparency, and accountability.
The story behind Philos - a female-first running brand
StrutFit's CEO, Ang Nayyar, met up with Greg Rosborough to discuss his new female-first running brand- Philos. Learn about the inspiration behind this visually striking brand and their unique approach to running.
Upgrading Size Charts for the Modern Shopper
Size charts have existed since the industrial revolution and haven't changed much since then. Learn how to make them useful for today's shoppers with measurement ranges, product-specific charts, and automation.
Are Shoe Retailers Destroying Customer Experience With Inadequate Sizing Solutions?
High return rates plague the footwear industry, with online returns at 20.5% and in-store returns at 10.5%. Learn how inadequate sizing solutions impact customer loyalty and discover StrutFit's game-changing solution.
Does foot width matter?
Human feet are as unique as humans, varying in all dimensions including length, width, and arch height. Learn why foot width is equally crucial as length and how brands can cater to diverse foot shapes.
Barefoot Footwear: The Benefits and Choices
Discover the growing trend towards minimalist footwear and learn about the benefits of barefoot alternatives, from improved balance to reduced injuries and enhanced foot strength.
We already have TrueFit/FitAnalytics - why should we move to StrutFit?
Compare StrutFit with existing sizing solutions like TrueFit and FitAnalytics. Learn about StrutFit's unique advantages in accuracy, ease of use, and comprehensive sizing capabilities.
Brannock Size Charts
Sizing is the biggest problem for footwear eCommerce. Download our Standard Brannock Size Charts for EU, UK, US sizes for Men, Women, and Kids to provide a better sizing experience.
The Cutting Edge of Footwear Sizing Technology
Compare approximation vs precision sizing methods. Learn how StrutFit's computer vision technology provides exact measurements and eliminates sizing uncertainty for online shoppers.
The True Cost of Sizing
7 out of 10 footwear returns occur due to poor fit. Calculate the true cost of sizing for your business including shipping, staff time, lost revenue, and stock factors.
How other footwear companies can have Nike's new shoe size scanning without spending millions
Nike invested millions in shoe scanning technology. Learn how StrutFit provides the same precision sizing capabilities to any footwear retailer without the massive investment.