Sizing is the biggest problem we see for footwear eCommerce. It's the main purpose customers do not buy more online, and the biggest contributor to returns - 68% of returns are due to fit issues. Fortunately, we have created Standard Brannock Size Charts for anyone to simply follow and get their size.
The Sizing Problem
Main Purchase Barrier
Sizing is the primary reason customers don't buy more footwear online
Return Driver
68% of returns are due to fit issues
No matter what sizes you follow, EU, UK, US or who your target market is, Men, Women, Kids, download our size charts and use them on your website and provide a better sizing experience to your customers.
Standard Brannock Size Charts
EU ADULTS SIZE CHART
Standard European sizing for adult footwear
Download the complete EU Adults size chart with measurements
EU CHILDRENS SIZE CHART
European sizing for children's footwear
Download the complete EU Childrens size chart with measurements
UK KIDS SIZE CHART
UK sizing for children's footwear
Download the complete UK Kids size chart with measurements
US KIDS SIZE CHART
US sizing for children's footwear
Download the complete US Kids size chart with measurements
UK / US ADULTS SIZE CHART
Combined UK and US sizing for adult footwear
Download the complete UK/US Adults size chart with measurements
Implementation Benefits
For Retailers
- • Reduced return rates
- • Improved customer confidence
- • Better sizing experience
- • Standardized measurements
For Customers
- • Clear size guidance
- • Reduced sizing uncertainty
- • Better fit accuracy
- • Consistent sizing across brands
These Standard Brannock Size Charts provide a foundation for better sizing experiences. However, for the most accurate sizing recommendations, consider implementing StrutFit's computer vision technology for precise foot measurements.
To learn more about how we can help you solve sizing Contact us.
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