How other footwear companies can have Nike's new shoe size scanning without spending millions

Nike has recently announced their new shoe size scanning technology, representing a significant investment in solving the sizing problem that plagues the footwear industry. While this is great news for Nike customers, it raises an important question: how can other footwear companies access similar technology without spending millions on R&D?

Nike's Investment

Nike's investment in shoe scanning technology represents their commitment to solving sizing issues, but it also highlights the massive barrier to entry for smaller footwear companies who want to provide the same level of precision sizing to their customers.

The Challenge

Most footwear retailers don't have Nike's resources to invest millions in developing their own scanning technology. This creates an uneven playing field where only the largest companies can provide cutting-edge sizing solutions.

The StrutFit Solution

Democratizing Precision Sizing

StrutFit provides the same precision sizing capabilities that Nike has developed, but makes it accessible to any footwear retailer regardless of size. Our computer vision technology delivers:

Same Technology

• Computer vision foot scanning
• Precise measurements
• Instant size recommendations
• Brand-specific sizing

Accessible Pricing

• No massive upfront investment
• Pay-as-you-use model
• Quick implementation
• Ongoing support

How StrutFit Works

Customer Takes Photo

Customer takes a photo of their foot using their smartphone camera

AI Analysis

Advanced computer vision analyzes the foot image to determine precise measurements

Size Recommendation

Instant, accurate size recommendation for the specific shoe they're viewing

Proven Results

Real-World Impact

StrutFit has already proven its effectiveness with numerous footwear retailers. One customer, Bearfoot Shoes, reports:

"Having StrutFit helps grow the brand's online presence. [For customers], it removes a lot of that uncertainty about fitting…and it's worked really well so far, particularly with larger sizes, reducing our returns by a huge amount."

— Bearfoot Shoes Customer

This reduction in returns will save customers a lot of headaches and save retailers millions.

The Competitive Advantage

66% Reduction in Returns

Provided their solution is as good as ours, Nike can expect to see similar results to what we're doing. A 66% reduction in returns for those that scan will have a massive impact on their bottom line. It's clear why they've made the investment, and why every footwear retailer has to follow suit- or perish.

Revolutionized Customer Experience

Beyond just reducing returns, the customer experience is about to be revolutionized. If you could shop with someone who can tell you your size in every shoe, or with someone where you're just guessing- where would you shop? Consumers will vote with their feet.

Why Choose StrutFit Over Building Your Own

Building Your Own

• Millions in R&D investment
• Years of development time
• Ongoing maintenance costs
• Need for specialized talent
• Risk of technology obsolescence

Using StrutFit

• No upfront investment
• Quick implementation
• Proven technology
• Ongoing updates and support
• Focus on your core business

Ready to Compete with Nike?

Nike's investment in shoe scanning technology shows the direction the industry is heading. Don't get left behind - implement StrutFit today and provide your customers with the same precision sizing experience that Nike offers.

If you're interested in seeing how StrutFit can solve your sizing issues, request a demo by clicking below.

To learn more about how we can help you solve sizing Contact us.