Are Shoe Retailers Destroying Customer Experience With Inadequate Sizing Solutions?

In the ever-evolving world of online commerce, one critical challenge consistently plagues the footwear industry: high return rates. The consequences are far-reaching, impacting customer loyalty, overall experience, and, inevitably, a brand's bottom line. Recent statistics paint a concerning picture, emphasizing the urgency for innovative solutions to address this issue.

The Alarming Statistics

Online Returns

20.5%

Average return rate for footwear purchased online

In-Store Returns

10.5%

Average return rate for footwear purchased in-store

Another player in the market, with a primary focus on shoe fitting, reports figures of 18% for online returns and a comparatively lower 4.6% for in-store purchases.

The Domino Effect: Return Rates and Customer Loyalty

High return rates initiate a domino effect that erodes customer loyalty, damages the overall experience, and places a strain on a brand's finances. As customers return products, trust in the brand's ability to provide a satisfactory purchase diminishes. This erosion of trust can result in a decline in customer loyalty, a crucial factor for sustained success in the competitive retail landscape.

The Impact Chain

High Return Rates

Customers receive wrong sizes, leading to returns

Eroded Trust

Customers lose confidence in brand's sizing accuracy

Reduced Loyalty

Customers are less likely to purchase again

Financial Impact

Brands face increased operational costs and lost revenue

The Root Cause: Inadequate Sizing Solutions

The core issue lies in the inadequacy of current sizing solutions. Traditional methods fail to provide accurate, personalized sizing recommendations, leaving customers to guess their correct size. This guessing game leads to:

❌ Current Problems

• Generic size charts that don't account for individual variations
• No consideration for foot width or shape differences
• Inconsistent sizing across different brands
• Lack of personalized recommendations

✅ What Customers Need

• Accurate, personalized size recommendations
• Consideration of foot width, shape, and individual preferences
• Consistent sizing information across all products
• Easy-to-use sizing tools and clear guidance

The Customer Experience Crisis

When customers encounter sizing difficulties, their shopping experience becomes frustrating and time-consuming. They often resort to:

Ordering Multiple Sizes

Customers order 2-3 different sizes hoping one will fit, increasing operational costs

Abandoning Purchases

Uncertainty about sizing leads to cart abandonment and lost sales

Negative Reviews

Poor sizing experiences result in negative feedback and brand damage

StrutFit: A Game-Changing Solution

In the face of this pervasive challenge, StrutFit emerges as a game-changing solution for shoe brands worldwide. StrutFit employs cutting-edge AI-powered technology to ensure seamless and accurate footwear sizing for customers.

How StrutFit Works

Simple Process

Users just need to tap the StrutFit button and take a photo

AI Analysis

Advanced AI analyzes the photo to determine precise measurements

Perfect Size

Voila – the perfect size is determined instantly

Key Benefits

For Brands

• Significantly reduced return rates
• Lower operational costs
• Increased customer satisfaction
• Enhanced brand loyalty

For Customers

• Accurate size recommendations
• Eliminates sizing guesswork
• Personalized shopping experience
• Saves time and frustration

Redefining the Future of Shoe Retail

In an era where customer expectations are higher than ever, the battle against high return rates is crucial for the sustained success of shoe brands. StrutFit emerges as a beacon of hope, offering an innovative solution that not only reduces return rates but also transforms the entire shopping experience.

The Bottom Line

As the statistics paint a sobering picture of the current state of the industry, StrutFit stands ready to redefine the future of shoe retail by combating high return rates and ushering in a new era of customer satisfaction and brand loyalty.

To learn more about how we can help you solve sizing Contact us.