We already have TrueFit/FitAnalytics - why should we move to StrutFit?

If you're already using TrueFit or FitAnalytics for sizing recommendations, you might be wondering why you should consider switching to StrutFit. While these solutions have their merits, StrutFit offers several unique advantages that can significantly improve your sizing accuracy and customer experience.

Understanding the Current Landscape

Existing Solutions Overview

TrueFit

Uses customer profile data and purchase history to make sizing recommendations. Relies heavily on customer feedback and historical data.

FitAnalytics

Focuses on apparel sizing using body measurements and fit preferences. Primarily designed for clothing rather than footwear.

StrutFit's Unique Advantages

1. Computer Vision Technology

Unlike TrueFit and FitAnalytics which rely on customer profiles and historical data, StrutFit uses advanced computer vision to analyze actual foot images. This provides:

Real-time, accurate measurements
No dependency on customer history
Works for new customers immediately
Accounts for individual foot variations

2. Footwear-Specific Focus

While FitAnalytics primarily focuses on apparel, StrutFit is specifically designed for footwear sizing, understanding the unique challenges of:

Foot length and width variations
Arch height considerations
Brand-specific sizing differences
Style-specific fit requirements

3. Instant Results

StrutFit provides immediate sizing recommendations without requiring:

Customer registration or profiles
Historical purchase data
Multiple interactions to build accuracy
Complex questionnaires

4. Higher Accuracy Rates

StrutFit's computer vision approach delivers superior accuracy because it:

Measures actual foot dimensions
Accounts for individual foot shape variations
Provides precise width measurements
Considers toe space requirements

Comparison Table

Feature	StrutFit	TrueFit	FitAnalytics
Technology	Computer Vision	Profile-based	Questionnaire-based
Footwear Focus	✓ Specialized	General	Apparel-focused
Instant Results	✓ Yes	Requires history	Requires profile
Width Measurements	✓ Precise	Limited	Not applicable
New Customer Experience	✓ Excellent	Poor	Requires setup
Accuracy	✓ High	Variable	Moderate

Why Make the Switch?

Improved Customer Experience

StrutFit provides a seamless, one-click sizing experience that works immediately for all customers, regardless of their purchase history or profile completeness.

Higher Conversion Rates

With more accurate sizing recommendations, customers are more confident in their purchases, leading to higher conversion rates and lower return rates.

Reduced Returns

Accurate sizing recommendations mean fewer returns due to fit issues, reducing operational costs and improving customer satisfaction.

Better Data Insights

StrutFit provides detailed foot measurement data that can help you understand your customer base and optimize your product offerings.

Implementation Benefits

Easy Migration

StrutFit can be implemented alongside your existing solutions, allowing for a gradual transition or A/B testing to compare results.

Quick Setup

StrutFit can be integrated into your existing website in days, not months.

No Data Migration

No need to migrate existing customer data - StrutFit works independently.

Ready to Make the Switch?

While TrueFit and FitAnalytics have served their purpose, StrutFit represents the next generation of sizing technology. With its computer vision approach, footwear-specific focus, and instant accuracy, StrutFit can help you provide a superior customer experience while reducing returns and increasing conversions.

The question isn't whether you should switch, but how quickly you can implement StrutFit to start seeing the benefits.

To learn more about how we can help you solve sizing Contact us.