HOKA-6.0% return rate with StrutFit
HOKA was seeing rapid growth online when they approached StrutFit. They wanted to deliver a premium customer experience to match their innovative brand. Naturally, the main contributor for their returns was fit- and it was a particular challenge in some European markets. By delivering a compelling and effective fit experience, they hoped to wow customers and cut their returns.
StrutFit went through our optimized data gathering and fit aligning process with HOKA's products and size guides. After passing internal testing, we released the solution live on HOKA EMEA websites via an A/B test. The test confirmed that conversion rates and return rates were positively impacted. Since then, we have continued to improve individual style level sizing based on their returns, customer feedback, and measurements captured by StrutFit.
Integrate and iterate on size charts, validated and tested using StrutFit
Launched an A/B test across key markets, measuring StrutFit against the control
StrutFit continues to captured measurements and returns to improve sizing on a perpetual basis.
Measurable impact across the metrics that matter.
Return Rate
Improved bottom line by reducing orders coming back for sizing
Conversion Rate
More customers completing a purchase
Average Order Value
More revenue from existing customers
“Our consumers are loving having a dynamic and personalised sizing solution which we have seen in reviews and testimonials. From a commercial point of view, we have reduced our returns rates on sizing across all brands in EMEA since partnering with StrutFit.”