SHINE·ON×StrutFit
Case study · Try · Women’s fashion, New Zealand1 in 4 shoppers who try it on, buy it.
Shine On put a fitting room on every one of its 4,000 product pages. It took three business days and no dev work. Shoppers who use it convert at 24%, against a site average of around 2%.
Before
Try onHere’s what moved.
24%
Try On conversion
Shoppers who use Try On and go on to buy. The site average is around 2%.
8%
Of all orders
About 1,000 orders a month have a Try On session behind them.
4.4/5
In-widget rating
The average score shoppers give right after a Try On session.
3days
To go live
4,000 products, Friday to Tuesday, no dev work from Shine On.
Nine stores can’t reach every shopper. The website has to.
Shine On is a New Zealand women’s fashion retailer with nine stores and a Shopify site that serves the whole country. For customers hours from the nearest store, buying online is a guess about fit, colour and how it’ll actually look on them.
The team wanted the site to feel less like a gamble. Try was the obvious tool: the dressing room, on the product page.
- 9
- stores across New Zealand
- 4,000
- products online
- 1
- fitting room that reaches all of them
One photo. Their body, their skin tone, not a model’s.
A Try on button sits under every product. Shoppers upload a photo, or pick an avatar, and see the item on themselves before they pick a size.
1Tap Try on
On every product page, right above the size picker.
2Upload a photo, or pick an avatar
A mirror selfie is enough. No photo? Avatars are there too.
3See it on you, then buy
Their shape, their skin tone. Then a size, then checkout.
4,000 products. Three business days. Zero dev work.
Shine On gave StrutFit collaborator access to its Shopify store on a Friday. By Tuesday, Try was live on the full catalogue. New products sync in daily, on their own.
- Day 1 · Friday
Store access
StrutFit added as a Shopify collaborator. That’s the whole setup on Shine On’s side.
- Day 2 · Monday
Internal demos
Try running on real products, for the Shine On team to test before shoppers saw it.
- Day 3 · Tuesday
Live on 4,000 products
Plus a daily-add pipeline, so every new product gets Try without anyone touching it.
Results
Roughly 12x the site average.
24%vs ~2%
Some of that is intent: people who bother to try are closer to buying. Most of it is confidence. Once you’ve seen it on yourself, the guess is gone.
8%
of all orders have a Try On session behind them
Around 1,000 orders a month, three months after launch.
5.7%
opt in to marketing email
Every 1,750 sessions add about 100 opted-in addresses. List growth without a campaign.
“StrutFit’s Try solution was super easy to get up and going, and our customers are loving it. It’s great to see the conversion numbers on users of this experience.”
Samantha CunninghamChief Information Officer, Shine OnFrom shoppers, unprompted
- “Oh my golly gosh. Who else has discovered the ‘Try On’ function? It is so scaringly good & so much fun.”
- “It’s amazing 👏 I noticed it a few days ago I did it to a item I liked but once saw it on me I’m like not for me. Great for people who haven’t got a store near by 😃”
- “How cool is the new function try on button on the website 😃”
- “That is seriously going to hurt my wallet. ❤️”